The Italian Moncler, known for its high-end parkas, announced on Tuesday that it was in turn renouncing the use of animal fur, as various luxury brands have done before it.
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“The company will stop sourcing fur this year and the last collection to feature fur will be Fall/Winter 2023,” according to a statement.
An approach “in line with Moncler’s ongoing commitment to responsible business practices” and “which builds on the brand’s commitment with the Italian animal rights organization LAV representing the Fur Free Alliance”, according to the brand.
For several years, many luxury brands including giants like Chanel have turned away from fur.
Last September, the Kering group headed by François-Henri Pinault announced that all of its brands were now abandoning the use of fur: Saint-Laurent and Brioni were the last two to still use it, while the Gucci, Balenciaga and Bottega brands Veneta and Alexander McQueen had already given it up.
The French fur industry on Tuesday denounced a “marketing coup” on the part of Moncler, which announced in the same press release the cessation of fur and the launch of a new collection based on recycled or organic materials.
The industry also warns of the “pressure from animal organizations” and their methods of “harassment, blackmail, manipulation, real form of tyranny exercised over the clothing sector”.
Recently, brands like the Italian Armani, after abandoning fur, have announced that they are also abandoning angora.