Recently purchased by Microsoft, Activision Blizzard achieved its best in-game microtransaction revenue in the year 2021, reaching $5.1 billion. In addition, according to the released data, the company last year achieved net revenue of US$8.808 billion, operating income of US$3.62 billion and net income of US$2.7 billion.
Activision-Blizzard generated $5.1 billion in microtransactions from in-game purchases in 2021. Players’ spending on titles includes DLCs, World of Warcraft subscriptions, lootboxes, and cosmetics. This move represents 61% of Actvision-Blizzard’s total net reserves of $8.354 billion.
Record in microtransactions was reached despite the drop in sales of Call of Duty Vanguard
Even with the sales losses of Call of Duty Vanguard, Activision managed to get its second-best revenue ever. This is one of the reasons Microsoft wants the game developer.
Activision-Blizzard has everything Microsoft has for its goals, which are focused on live services, IP content, monetization and added value to the Game Pass subscription service.
What did you think of Activision-Blizzard’s performance in 2021? Do you like one of the studio’s games? If so, did you spend it on any titles? Comment below and share your opinion with us!