Tag: Activision Blizzard

Entertainment, Latest Posts, Life Style

Activision made $5.1 billion from microtransactions alone in 2021

Recently purchased by Microsoft, Activision Blizzard achieved its best in-game microtransaction revenue in the year 2021, reaching $5.1 billion. In addition, according to the released data, the company last year achieved net revenue of US$8.808 billion, operating income of US$3.62 billion and net income of US$2.7 billion. Activision-Blizzard generated $5.1 billion in microtransactions from in-game purchases in 2021. Players' spending on titles includes DLCs, World of Warcraft subscriptions, lootboxes, and cosmetics. This move represents 61% of Actvision-Blizzard's total net reserves of $8.354 billion.Earnings from microtransactions in Activision Blizzard games over the years. Source: tweaktown (Deeke Tweak)Record in microtransactions was reached despite the drop in sales...