Lowe’s Canada announced on December 21 that it has raised a total of $73,328 for Movember as part of the The month of the Pros intended for professional customers of Lowe’s, Rona and Réno-Dépôt stores across the country.
Posted at 10:07 a.m.
This is a sum that far exceeded expectations, the initial objective for this first initiative having been set at $25,000. Recall that Movember is the leading philanthropic organization dedicated to changing the face of men’s health on a global scale, focusing on mental health and the prevention of suicide, prostate cancer and testicular cancer.
“To strengthen our position as a destination for Pros, we launched a brand new blitz this year with The month of the Pros, a promotional campaign that ran throughout the month of November. This was directly linked to our VIPpro program, which revolves around two themes: featured products and prices. In addition to the activities, games and contests that took place in store, we wanted to include a philanthropic component to challenge our professional clientele, which is predominantly male. This is how Movember became a natural choice: the marriage was perfect! We are delighted with the positive response to this campaign and believe it is important to give back to the communities we serve,” explains Catherine Laporte, Vice-President Marketing at Lowe’s Canada.
Lowe’s involvement in Movember is not the group’s only charitable activity. On October 27, as part of the Lowe’s Canada Heroes campaign, employees of Rona Deslongchamps in Maniwaki and Rona Val-des-Monts raised $7,288 to support the Vallée-de-la-Gatineau Health Foundation and the Summit School.
Lowe’s Companies is a Fortune 50 home improvement company serving 20 million customers per week in the United States and Canada. With fiscal 2020 sales of nearly US$90 billion, Lowe’s and its affiliated businesses operate or service more than 2,200 hardware and home improvement stores and employ approximately 300,000 employees. Based in Boucherville, Quebec, the Canadian business of Lowe’s, together with its wholly-owned subsidiary Rona, operates or services more than 450 company-operated stores and independent affiliated stores in a number of complementary formats and under various banners, including Lowe’s, Rona , Réno-Dépôt and Dick’s Lumber. In Canada, these companies have more than 26,000 employees, in addition to approximately 5,000 employees serving Independent Affiliate Dealers operating their businesses under the Rona banner.