The WhatsApp application wants to strengthen the links between professionals and individuals by integrating an in-app purchases feature. In the future, users will be able to purchase products directly from a chat.
Since the global pandemic linked to the coronavirus (Covid-19), more than 175 million people have sent messages to companies with a WhatsApp Business account, says the American company. This figure, which must necessarily be an increase to communicate it as well, to push the Facebook subsidiary to improve the interaction between its professional and private users.
Convenient and fast
« Our research shows that consumers prefer messaging with businesses to get support, and when this option is available to them, they’re more likely to make a purchase. “WhatsApp found. This is why a new in-app purchases feature will be implemented in the coming months within the application.
In a promotional video posted on YouTube, the messaging service gives an idea of its future operation: a company can simply respond to a user by sending him a catalog of products, from which the user will choose one or more articles before conclude the financial transaction directly from the discussion.
Other features pending
« We want to make it easier for businesses to integrate these features into their existing customer and e-commerce solutions. », Writes the platform, which will also provide them with Facebook hosting services to manage their WhatsApp messages. Another novelty concerning companies: the introduction of fees according to ” some of the services we offer ».
The press release released by WhatsApp does not specify the exact date of deployment of this novelty or the markets that will benefit from it first. The features most expected by the two billion users are nonetheless the multi-device, or the audio and video calls on the Web version that are preparing to land.