Tuesday, October 19

we love compact smartphones, but they don’t sell well


The iPhone 12 mini is a good idea on paper, but are people willing to make some concessions for this compact size? A priori, according to the Nikkei media, it is by far the least popular iPhone 12.

Apple iPhone 12 Mini

Apple iPhone 12 Mini // Gamesdone: Arnaud Gelineau for Frandroid

The iPhone 12 mini seemed like a good idea when it was announced. We really appreciated this easy-to-learn format whose performance was not limited. Obviously, autonomy is its most important weak point. And this is certainly the reason that drives consumers to shun it.

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Apple iPhone 12 mini

Indeed, according to the Japanese media Nikkei, the production of the iPhone 12 mini would be drastically reduced compared to other models of iPhone 12. According to them, the production of parts specifically designed for the iPhone 5 , 4 inches will be temporarily shut down. The Asian media suggests that this decision is linked to sales projections in 2021.

The big question now is whether Apple will release an iPhone 13 mini or stop production of this format altogether.

A drop in production in 2021?

According to Nikkei, Apple has asked its suppliers based in Asia to supply enough components and parts to design up to 96 million smartphones to cover production of iPhone (including iPhone 11 and iPhone SE models) for the first semester of this year. Here, it is not yet a question of the iPhone 13 which will be released, as usual, this fall.

Apple is said to be reducing its orders, which would mean that iPhone 12 sales may be lower than expected, certainly because of the Covid-19 which is leading to the confinement of tens of millions of people around the world.


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