To help you choose your next pair of sneakers and try it on without leaving home, Snapchat and Adidas have created an augmented reality filter.
In these times of curfews, confinement and limited travel, it is not always easy to go out and shop or take the time to do so. This is where technology can be of great support and creativity often limitless.
And among the ideas to project yourself into another world and bring things to you, there is augmented reality.
Choose even the color
A great specialist in augmented reality filters, Snapchat has often multiplied partnerships with brands for somewhat fun operations. The last one with Adidas could prove to be very practical. To accompany the launch of the new Adidas Originals ZX 2K Boost Pure sneakers, the two partners unveil “Virtual Try-on”, a lens to be discovered on Snapchat that allows you to try on the shoes without leaving your home.
A particularly successful immersive experience to know what you would look like with the new sneakers on the foot, if they match your look of the day perfectly, which we owe to the agency Atomic Digital Design, specialist in reality increased.
An idea of tomorrow’s business
By opening the Snapchat application, you go to the camera section to select the lens. You are then sent to the Adidas ZX laboratory. All you have to do is point the camera at your feet to “put on” the new Originals ZX 2K Boos Pure which will adjust before your eyes.
Each step of the experience is explained, information that you may have in store when you try it on. And you can even choose between three colors.
Very playful, since it suffices to wedge your feet in brands, Virtual Try-On bodes well for tomorrow’s business in a way that befits the current health situation. No need to try or when you are almost sure of your choice. To know if the product suits you, you just have to put it on virtually. Several e-commerce applications already offer this type of immersive experience. Adidas could have the idea of pushing the concept beyond its latest model for its online store.