After months of negotiations with the European Commission and an endorsement given in December 2020, Google now officially owns Fitbit for more than two billion dollars.
It was through an email sent to its users and a message posted on the company’s blog that Fitbit formalized its takeover by Google, this Thursday, January 14. ” I’m writing to you today to let you know that Fitbit is now officially part of Google. It’s an incredibly exciting timeWrites James Park, president and co-founder of Fitbit.
Founded over 13 years ago, the company specializes inwearables, health and sleep trackers of all kinds, then in connected watches.
The use of personal data in the eye of Europe
Approached by Google eager to establish itself in a market where it has never found the right recipe for offering products, Fitbit accepts the takeover offer in November 2019 for $ 2.1 billion (around 1.7 billion dollars). ‘euros). But this takeover is examined by the European Commission in the summer of 2020. The latter then fears an antitrust operation and launches an investigation, blocking the operation.
And it was not until last December that the European Union, having obtained all the guarantees from Google and Fitbit, agreed to the takeover, but under certain conditions. And especially the EU wanted in particular guarantees on the management of users’ personal data and on the application of anti-competitive rules.
Google has promised to limit its data collection to the absolute minimum, avoiding ad targeting, and to let third-party manufacturers access Fitbit user data with their consent.
” The possibilities are limitless “
Fitbit therefore falls under the fold of Google with the assurance of retaining its freedom of operation. “Being part of the Google family means we can go further to inspire and motivate you on your journey to better health.“, Wishes to reassure James Park in his message. And to be enthusiastic: “We will be able to innovate faster, offer more choice and make even better products. With access to Google’s incredible resources, knowledge and global platform, the possibilities are truly endless. “
Fitbit therefore sees in this redemption “a multitude of opportunities“And ensures that”many things will not change”, The products will still work on both Android and iOS. But some things will undoubtedly change. Starting with the displayed name. Watches and other devices may soon be stamped with a G to confirm their new identity.