The Minister of the Economy, Bruno Le Maire, wants traders to postpone Black Friday because he believes that the current context does not lend itself to this day, which is synonymous with strong commercial promotions.
Bruno Le Maire would like Black Friday to be postponed this year. Responding to questions from the Senate, the French Minister of the Economy in fact felt that the period of confinement the country is currently experiencing did not lend itself to the holding of this day when a plethora of big promotions flourish to encourage consumers to buy, especially on e-commerce platforms. As a reminder, this year’s Black Friday is scheduled for Friday, November 27.
Is next Friday really the right date to have a Black Friday? My answer is no. – Bruno Le Maire
The Minister thus calls on large online and physical distribution companies to “examine all the possibilities of postponing this operation which does not make sense in the current circumstances“. France is currently experiencing a second lockdown to deal with the Covid-19 pandemic.
With this in mind, many brands have had to close the doors of their physical stores because their activities are deemed non-essential. We still do not know with certainty when this restriction will be lifted and the question agitates the government.
For the government, postponing Black Friday would therefore be a way both to avoid massive groupings in stores and not to disadvantage small traders against larger stables.
De Black Friday à Black November
Remember that Black Friday is a commercial tradition from the United States. Every year, the day after Thanksgiving, traders slash the prices of the vast majority of the products they sell. However, for some time now, we have realized that “Black Friday” tends to spill over into the days leading up to it.
So, in fact, many e-commerce sites start promoting tempting sales very early in November to position themselves well on Black Friday. As a result, Bruno Le Maire’s request seems to come a little late to stop the machine.
In addition, unlike traditional sales, the government cannot act on the private operation that is Black Friday. Without the collaboration of the actors concerned, nothing can be done. However, it seems unlikely that his request will be well received by Amazon Fnac, Darty, Cdiscount, LDLC, Rue du Commerce and others.