Thursday, April 15

The Tesla Model 3 hit the mark in France in March 2021: here’s why

The recent drop in the price of the Tesla Model 3 in France was not long in being felt. It is the best-selling electric car since the start of the year.

The Tesla Model 3 in the Esterel massif

The Tesla Model 3 in the Esterel massif // Gamesdone: Bob Jouy for Frandroid

For two years now, the Tesla Model 3 has been available on the French market. If sales are usually honorable, it is out of step with what has been observed this year. The numbers have just fallen: the sedan of the American brand is the most popular electric car in the country in March and in the first quarter of the year 2021.

Almost a third of electric car sales in France

In March, 15,554 electric vehicles were registered in France according to AAA Data. The Tesla Model 3 alone accounts for 29% of sales, propelling it to the top of the rankings for the month, but also for the current year.

Ranking of electric vehicle sales in France in March 2021

If in the previous months the Model 3 was still in the first half of the table, this year looks quite different. The combination of the recent price reduction of the “Autonomie Standard Plus” version and the ecological bonus of 7,000 euros, placing it at a starting price of 36,800 euros, shows that the French are fond of the American sedan.

Ranking of electric vehicle sales in France in Q1 2021

Tesla’s seasonality

If the Tesla Model 3 posted excellent figures for the month of March compared to the previous ones, it is mainly because the manufacturer makes the majority of its deliveries at the end of the quarter. Thus, we can expect to see much lower figures for the next month, without concluding that the vehicle is no longer of interest to so many people.

Tesla Model 3

Tesla Model 3 // Gamesdone : Unsplash – Stefan Lehner

Around 80% of Tesla Model 3 sales in 2021 were made in March, and for the second quarter, this is expected to follow a similar pattern, with the vast majority of sales concentrated during the month of June.

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