Apple has launched many products this year, but the firm still reserves new features for 2021. It should notably present a new Apple TV box.
The year 2020 will have been very rich in novelties on the side of Apple. If we put aside the classic iPhone and iPad renewals, the brand has still launched its first AirPods Max headphones, and announced the historic switch from its PCs to its own Apple M1 processors. There is however a category of products where Apple was more timid this year, it is that of boxes for televisions.
A year focused on its services
However, we have mentioned the name of Apple TV several times this year, but it was always to announce the availability of Apple’s VOD and SVOD offer on new devices: LG televisions, Sony televisions, or even its released on PS5 and Xbox Series consoles.
The box marketed by Apple seemed inevitably to lose appeal as it lost exclusivity on the services offered. But Apple does not intend to abandon its box.
A new effort in video games
It is the very well informed Mark Gurman for Bloomberg who informs us that Apple is preparing a new version of its Apple TV which should be launched in 2021. This new model would first have the right to a revised remote control. We hope on this point that the new remote control will be less fragile than the current one, and perhaps a little more oriented towards ergonomics than towards aesthetics.
Especially this 2021 model of the Apple TV should focus more heavily on video games. We imagine that Apple wants to relaunch with more force its Apple Arcade video game service which has not obtained the expected success for the moment. It remains to be seen if Apple will be able to be audible in the field of video games over a year of launch of the next generation consoles. Obviously, the price of an Apple TV is not that of a PS5 or an Xbox Series X, but the Xbox Series S is already a little closer, while offering a necessarily more ambitious range of games. .
To push these video games, Apple would bet on a new processor. The brand’s best box, the Apple TV 4K, is currently equipped with an Apple A10 Fusion chip that was found in the iPhone 7 of 2016. The brand’s SoCs have made enormous progress since, such as The first tests of the new Macs equipped with M1 chips demonstrate this, and it will be interesting to see what Apple can offer us in a new version of Apple TV.
For Mark Gurman, Apple must either bet on a big reduction in the price of the box, the Apple TV 4K is sold for 200 euros, or a huge leap forward that would allow it to justify this price placement.