Saturday, September 25

Sony wants to pay Crunchyroll, the Netflix of Japanese animation


Sony has entered into exclusive negotiations with Crunchyroll, the publisher of the Japanese animation SVoD platform. Crunchryoll is also the DNA editor, through its participation in VIZ Media Europe (VME).

Do you know Netflix, Amazon Prime Video or Disney +, but do you know SVoD platforms specializing in Japanese animation? In France, there is Anime Digital Network (ADN), CrunchyRoll or Wakanim.

Nearly a billion euros to pay for Crunchyroll

According to the Nikkei newspaper, Sony is negotiating with Crunchyroll for an acquisition valued at 100 billion yen (900 million euros). As a reminder, Crunchyroll was founded in 2006 and its headquarters are based in San Francisco. In 2018, AT&T, the US telecommunications giant, became its parent company.

This American company has 70 million free members and 3 million paying subscribers in more than 200 countries and regions, with a large majority in the United States and Europe.

Crunchyroll is also the main shareholder of VIZ Media Europe (VME) which publishes the SVoD Anime Digital Network (ADN) platform. DNA and Crunchyroll should have merged, but the project has been postponed to 2022. You can therefore subscribe to both platforms which offer two different catalogs of anime and Asian drama series.

ADN (Anime Digital Network)

ADN (Anime Digital Network)

Crunchyroll: anime and dramas

Crunchyroll: anime and dramas

If the negotiations lead to a buyout of Crunchyroll, Sony will be able to complete its SVoD activity dedicated to Japanese animation. After acquiring Funimation, an anime distributor, in 2017, Sony only gained 1 million paid subscribers, mostly in the United States.

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