With its plan of attack called Renaulution, the Renault group intends to boost a whole new dynamic articulated around its four major brands: Renault, Alpine, Dacia and Mobilize. Electricity holds pride of place.
The boss of Renault, in the person of Luca de Meo, had made an appointment on Thursday, January 14, 2021 to reveal the strategic direction of the company for the coming years. “Renaulution”, named after this offensive, was thus officially presented based on three main axes:
- Resurrection: this phase will focus on the recovery of the margin and liquidity until 2023;
- Renovation: either the renewal and enrichment of the ranges to contribute to the profitability of the brands, until 2025;
- Revolution: after 2025, this axis “will shift the group’s economic model towards technology, energy and mobility ».
The Renault 4L and R5 become clearer
By 2025, 24 new launches are expected, including at least 10 electric. Next on the list, the Mégane eVision and the Nissan Ariya should indeed be joined by electric Renault 4L and R5, both based on a new unprecedented platform, specifies the specialized site. Largus. The future connected R5 could even be the successor of the Zoe in 2024.
Renault specifies in passing that half of the cars launched in Europe will indeed belong to the electric category. The group will also rely on its Alpine brand, which “will bring together Alpine, Renault Sport Cars and Renault Sport Racing cars in a new, fully-fledged entity“. Said entity is “will devote to the development of exclusive and innovative sports cars ».
Three electric vehicles for Alpine
Alpine (photo of A) plans to market two electric SUVs, including one known under the project code name PZ110, but also a trendy compact. As for Dacia, the electric Spring will land at the start of 2021. The Renault group is finally talking about the creation of a new brand: Mobilize.
The latter “aims to develop new sources of benefits from data, mobility and energy services for the benefit of vehicle users“. The offer will be structured around four adapted vehicles, two of which are for carsharing: “one for the service with driver, one for the “last mile», Indicates the diamond mark.