RATP has announced the acquisition of the mapping and route planning service Mappy. With this acquisition, the Régie Autonomous des Transports Parisiens wishes to develop its MaaS (Mobility as a Service) offer, while deploying new functionalities on the Mappy service.
Mappy is now considered the third player in mobility in France after Google Maps and Waze, thanks to its 12 million unique monthly visitors. The mapping service has thirteen references in terms of transport modes, but also twenty-five mobility operators present on its platform. A force that has visibly caught the eye of the RATP.
The Autonomous Paris Transport Authority, by its full name, has indeed bought Mappy from Solocal – the publisher of the Yellow Pages – for an unknown amount. But above all, this acquisition should allow RATP to become the French leader in MaaS, or Mobility as a Service. The idea is simple: give a user the possibility to plan, book and pay for several different modes of transport. A role of aggregator, in short.
Synergy of services
According to the RATP press release, the two companies will “ combine their services in a single application and include the possibility of reserving and paying for their journeys directly from a mobile phone “. The company also intends to improve its mobile application in Île-de-France, by integrating a complete map of the region, a pedestrian and bicycle GPS as well as the addresses of professionals “around me”.
Here, the RATP will seek to put a spade in the wheels of Google Maps by offering walking and cycling routes. In fact, this is a good initiative that regular users will appreciate. But will this novelty push Maps users to switch from one service to another? The challenge seems more complicated, as Google’s service is anchored in our habits.
New products across the country
« Nationwide, the Mappy service will also be enhanced. The multimodal comparator will integrate new partners and will deploy a combined car, park and ride and public transport offer to better respond to environmental challenges and regional accessibility. Likewise, users can easily book and pay for their journeys there.The document continues.
More generally, it is clear that the RATP is not standing idly by to offer a 100% French alternative in terms of mobility. Focus your strategy onMobility as a Serviceshould prove to be very practical for users in the future, as should the integration of a pedestrian and bicycle GPS, which today corresponds to the bare minimum expected by travelers.