The French government would like to prevent operators from encouraging consumers to renew their smartphones too frequently with their mobile plans. The aim is to limit the environmental impact.
In order to encourage you to accept a mobile plan with a 12 or 24 month commitment, the operators Orange, Bouygues Telecom, SFR and Free very regularly offer a smartphone at a very attractive price of only a few tens of euros – if not. not a symbolic price of one euro. This commercial practice is however in the sights of the French government.
Reduce environmental impact
A source close to the government has indeed indicated to Reuters that the authorities would like to further regulate the renewal of smartphones via this type of offer. The idea of such an initiative would be to reduce the negative environmental impact.
We are ready to take action.
The government writes in a roadmap that “ these offers push customers to change phones while the previous one is still workingWe read in the Reuters paper. The media quotes its source in particular: “we are ready to take action», Declares the latter. And add:The objective is clearly to increase the lifespan of terminals ».
Arcep will conduct the investigation
The Reuters contact specifies that the government even asked Arcep – the regulatory authority for electronic communications and posts – to conduct the investigation. The organization must indeed observe to what extent the offers put in place by French operators accelerate the renewal of the fleet of smartphones.
75% of the negative environmental impact generated by the digital industry would be due to the manufacture of new devices. The logic is not complicated to understand; by encouraging consumers to keep their smartphones longer, we would reduce the need to produce them. The establishment of a repairability index in France is also part of this same perspective.
It’s a safe bet that opposite, the managers of Orange, Bouygues Telecom, SFR and Free will try to negotiate with the government so as not to completely lose the possibility of making attractive offers to new customers. However, they will have to work their way around to find solid arguments defending the idea that the impact on the environment is negligible.