Friday, March 5

OnePlus co-founder Carl Pei to resurrect the Essential brand

The Essential brand is now the property of the very young Nothing company created by Carl Pei. We do not know what the co-founder of OnePlus plans to do with this brand which has marked a small piece of Android history.

In 2017, we discovered the Essential Phone. An Android phone created by Andy Rubin, the founder of Android. Last year, the Essential brand was buried without any new products being discovered. Today, we have just learned that the Essential brand has been taken over by one of the co-founders of OnePlus.

The Essential brand picked up by Carl Pei

At the end of 2020, we learned that one of the co-founders of OnePlus had created the new company Nothing. This company received from the beginning the support of big names, like Tony Fadell (ex of Apple and “father” of the iPod), Casey Neistat (YouTuber with 12.3 million subscribers), Kevin Lin (co-founder of Twitch), Steve Huffman (co-founder and CEO of Reddit) or Josh Buckley (CEO of Product Hunt). Nothing has raised funds from various investors, including Google Ventures. It is not yet known what Nothing has planned to unveil this year, except for the first wireless headphones which will be launched in 2021.

The Essential brand has been retrieved and registered by Carl Pei recently

The Essential brand was picked up and registered by Carl Pei recently // Gamesdone: 9to5Google

In mid-February 2021, we just learned that the logo and other brands of Essential have been acquired by Nothing. However, it’s unclear what Carl Pei’s new venture plans to do with the Essential brand. Will it be used to launch a range of smartphones? Nothing has declined to comment, for now, on the information disclosed by 9to5Google.

As pointed out 9to5Google, a team of former Essential employees who helped design the PH-1 also created OSOM Privacy. They aim to create a privacy-focused Android device for release in early 2021. Is there anything to do with Nothing? For the moment nothing proves it.

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