It’s still on Twitter that Elon Musk makes his big decisions. While the general public launch of the Full Self-Driving program has been postponed once again, the boss of Tesla has announced the expansion of the beta of his autonomous driving software.
A week without Elon Musk’s thunderous ad isn’t exactly a full week. And the whimsical boss of Tesla once again used Twitter and his personal account to ensure the brand’s communication to his tens of millions of followers.
Friday evening, he announced the expansion of the beta of its autonomous driving software Full Self-Driving for its electric cars. “ If you want the Tesla Full Self-Driving Feature Beta downloaded to your car, let us know. We are doubling the size of the beta program right now for version 8.2 and probably 10x the size with 8.3“, He wrote on the social network, concluding with a”be careful, but it’s getting mature ”.
If you want the Tesla Full Self-Driving Beta downloaded to your car, let us know. Doubling beta program size now with 8.2 & probably 10X size with 8.3. Still be careful, but it’s getting mature.
— Elon Musk (@elonmusk) March 6, 2021
It did not take more to see thousands of messages pouring in under his tweet (a lot of cryptocurrency bots too, ransom of glory oblige …), congratulating him on this initiative and asking to join the circle of the lucky ones.
More beta testers for less anger
Tesla will therefore offer version 8.2 of its autonomous driving softwareto more of its customers. A version promised by the billionaire as “a big leap forward“While he recently congratulated himself that v8.1 is driving him”normally without intervention. “V8.3 will contain,”literally nearly 1000 improvements“, He had tweeted beforehand. It should be deployed in two to three weeks, for a group of beta testers that he therefore plans to multiply by 10.
If Musk also attracts the sympathy of his fans, this message is also undoubtedly a way of containing the anger of certain customers after the announcement of a new postponement of the general public launch of the “Fully autonomous driving capability” pack. Expected for the end of 2020, then the beginning of 2021, the update for the autonomous driving function is currently only expected in the second quarter, “for sure before julyMusk promised far from the original schedule.
The Ford Mustang Mach-E, leader of the competition
But this thunderous announcement also comes at a time that is far from trivial for the industry giant. The latest US market figures showed Tesla had gone from 81% to 69% market share in February over a year, according to Morgan Stanley. A level which remains incredibly high, but which denotes a rapid erosion due in particular to the rise in power of the Ford Mustang Mach-E, hailed from all sides for its capabilities and main responsible for the decline of Tesla for the bank of business.
A recent report produced in the United States by JD Power also showed that brands like Lucid Motors or Fisker were starting to make their way into the minds of potential buyers of electric vehicles. And these increasingly considered alternatives to Tesla as an option, often also because of the price.