Until then composed of a single 100% electric car, Mini’s trendy offer will welcome two other models from the 2023 vintage, including a crossover “which will be positioned in the premium city car segment”.
Passed under the bosom of BMW in 1994, the British manufacturer Mini wants to consolidate its place in the electric car market. Because at the moment, the subsidiary of the German group offers a catalog for the less starving with one and only 100% electric model: the Mini Cooper SE, presented last year. At its side, the Countryman plug-in hybrid tries to meet other needs.
Two electric crossover on approach
In 2019, the latter represented 5% of the brand’s total sales. After the introduction of the Cooper SE version in early 2020, “this rate doubled to reach 10% of new brand registrations», Underlines the group in an official press release. But with the massive arrival of new city cars and other trendy compacts, Mini must step up the pace to be competitive.
The manufacturer will therefore launch two new electric cars from 2023, including a crossover “which will position itself in the premium city car segment», We can read. The other four-wheeler corresponds to a compact crossover. You will understand: Mini is playing the security card by favoring a segment popular with consumers.
« Each new model of the brand will continue to be a typical MINI, ensuring maximum interior space“, Assures Mini, which announces in passing the deployment of a new developed architecture”from the outset for 100% electric mobility“. For the occasion, “the brand’s electric vehicles will be produced in China from 2023, in cooperation with local manufacturer Great Wall Motor ».