A rumor that has become credible thanks to a specialist journalist indicates that Microsoft is already in negotiations for a buyout of the size of Bethesda.
For two years, Microsoft has embarked on a wave of studio buyouts in the video game industry. The firm began by acquiring some of its long-standing partners like Playground Games, then mid-sized studios like Obsidian Entertainment and Double Fine Productions. But by far the most talked about buyout is undoubtedly that of Zenimax, Bethesda’s parent company, bought for 7.5 billion dollars, which is developing several flagship video game licenses such as Elder Scrolls: Skyrim, Doom, Wolfenstein or Fallout.
When the Bethesda buyout is completed in 2021, Microsoft will own 23 video game studios, up from just 6 at the start of 2018. But Microsoft shouldn’t stop there. After the announcement of the buyout of Bethesda, the boss of Microsoft, Satya Nadella, had warned that the firm wanted to continue the acquisitions. A rumor that has become credible provides for a takeover of the same size as Zenimax. Explanations.
A simple rumor credited by a reliable source
To understand everything, we must retrace the history of this rumor. Its starting point is a tweet from the “King Ragnar” account which presents itself as a insider, that is to say with knowledge of private information from industry and in particular from Microsoft.
I don’t know who this guy is, but I’ve been hearing the same thing for months, that Microsoft wants to acquire another publisher, negotiations with bethesda lasted 3 years, as I’ve been pointing out, I believe the announcement will be at the end of 2021 or the beginning of 2022
– Ragnar King Ragnar (@XboxRagnar) January 28, 2021
According to this person, Microsoft would like to acquire another publisher, and the announcement would be made at the end of the year 2021 or the beginning of the year 2022. He indicates that the negotiations with Zenimax / Bethesda would have lasted 3 years. Alone, this tweet would not really deserve an article, as this source has not yet proven its reliability over time.
The Gamerant site, however, judged that it was sufficient to the publication of an article. An item that has been spotted Alejandro Muñoz on Twitter, who then posed the question to Brad Sams, reporter for Thurrott.com. Here is the respondent’s response:
— Brad Sams (@bdsams) January 28, 2021
Difficult not to interpret this tweet, admittedly vague, as confirmation of the rumor. Brad Sams is a journalist who has proven his credibility time and time again, and has very reliable sources within Microsoft. It is really from his indications that we can here form an opinion on the situation.
These things are crazy complicated and can close in a week or a year, or never.
I’d rather not call them out as it’s not going to help and twitter trolls will roast me every day it does or does not get announced.
— Brad Sams (@bdsams) January 28, 2021
In a second tweet, he indicates that the situation is very complex and that a buyout could close as well next week as next year or never. This is what prompts him not to write on the subject, and not to post leaks that he might later regret. It is also in this that it is more credible than the Twitter accounts which announce a lot of things, without necessarily that they are always verified.
What you must remember
Finally, with indications from Brad Sams, in particular that the buyout may never take place, this is not the information to remember. What should be remembered is that Microsoft seems well and truly ready to sign another buyout the size of a Bethesda. Perhaps the currently targeted publisher won’t end up being bought out, but that doesn’t change Microsoft’s ambition.
Satya Nadella had warned that the redemptions should continue, we can now reasonably think that at least one big redemption is preparing. It remains to be seen who could match the criteria previously followed by Microsoft: a company that already has a history with Xbox and that is not listed on the stock market.