Saturday, January 16

Lidl launches a connected watch with fake Apple Watch tunes, at less than 50 euros

Lidl launched this Monday a connected watch developed by Silvercrest. This “connected fitness watch” is available at a price of 39.99 euros.

Lidl's Silvercrest smartwatch

Lidl’s Silvercrest connected watch // Gamesdone: Lidl

Recently, Lidl and its Silvercrest brand have embarked on consumer electronics products. After the true wireless Lidl headphones, which we recently tested on Frandroid, the distributor is attacking connected watches.

Lidl has indeed announced its first connected watch, soberly called “connected fitness watch”. Available from Monday, this watch is marketed at a price that is interesting to say the least, at only 39.99 euros. For this price, however, it offers a rather nice design with a square screen and metal borders. The watch does not offer any button, the controls are done by touch. It comes with an adjustable silicone strap and is IP68 certified for its waterproofness. The design of Lidl’s watch is also reminiscent of that of the Apple Watch or the latest Fitbit watches, the Versa 3 and Sense.

An Android and iOS compatible watch

On the functionality side, Lidl’s watch is particularly limited. Don’t expect to find Wear OS or a plethora of features there. However, it makes it possible to measure the number of steps taken during the day, the time of activity or to analyze the sleep of users. It also incorporates a heart rate monitor to measure heart rate, as well as several training tracks. Lidl’s connected fitness watch is also compatible with iPhone and Android smartphones. However, the distributor does not indicate the autonomy of the watch.

The connected fitness watch from Lidl and Silvercrest is available since Monday, offered at a price of 39.99 euros by the distributor.

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