The social network has launched a test that limits the possibility of sharing classic publications in stories, in particular to prevent certain creators from over-sharing their content.
Many Instagram content creators tend to repost a new post to their Stories, which helps ensure that it is seen by a wider audience. This practice also makes it possible to bypass the algorithms of the social network, which tends to favor certain contributors.
Instagram wants to better frame sharing in stories
However, many users began to criticize the practice, causing Instagram to take the bull by the horns. Thus, the platform has just launched a test in which it limits in certain markets the possibility of resharing a publication of the thread as a story.
instagram users: I wish people stopped sharing so many feed posts to their Stories
— Matt Navarra (@MattNavarra) January 29, 2021
Some users have seen a banner appear informing them of the new limitations imposed on them. Not only is it no longer possible to promote your own content, but it also seems impossible to share a classic post in your Stories, thus partitioning the two sharing methods. However, it is still possible, at least for now, to share IGTV content and tweets in your stories.
This test remains limited to certain regions for the moment, Instagram preferring to take the time to ensure that this limitation corresponds to the requests of its users. It could therefore never be extended more widely, the goal being also to continue to push creators to post content and promote it, if possible without duplicating it.