The Mountain View firm has set new goals to make its technology products more sustainable. With a main keyword hammered throughout his blog post: recycling.
Last year, Google pledged that all of its products would include recycled materials by 2022. Neither one nor two, the American giant has apparently activated the machine to fulfill its goal. And this year, all of its devices belonging to the Nest range (cameras, thermostats, connected speakers) and Pixel were entitled to it, assures the company in an official blog post, which made this promise in August 2019.
Polish your image and lead by example
In this desire to reduce its carbon footprint and reuse recycled materials, Google has set itself new and even more ambitious goals. And it is clear that the colossus of four colors is keen to communicate on this subject: it is obviously a question of polishing its image, but also of showing that a multinational is able to change its habits and make a contribution. to the building.
Today, the back of the Pixel 5 is made from 100% recycled aluminum: it is the brand’s first phone to use it. According to the Californian group, this allows it to reduce the carbon footprint of the rear part by 35%. For its part, the new Nest Audio benefits from 70% recycled plastic on the parts of its case. The fabric is also durable.
No more plastic packaging by 2025
Full of good will, Google is therefore committed to ” use recycled or renewable materials in at least 50% of the plastic used In its products by 2022. Particular emphasis will be placed on recycled plastic. The company will also seek to achieve “UL 2799 Zero Waste to Landfill” certification at manufacturing and assembly sites by 2022.
Finally, the packaging of its products must be plastic-free and become 100% recyclable by 2025.