Free has just invited the press on March 23, there is little doubt about the nature of the announcement. It will be a question of the new professional offer to come to flush out Orange and SFR which share more than 90% of market share.
We knew it was going to be announced shortly. Free has just invited the press for an online event on March 23, 2021 at 10 a.m. There is little doubt about the nature of the ad. The pun with (Pro) chaining is very clear.
Rejected many times, Free is about to enter the professional market. We are talking here about the needs of SMEs, very small businesses but also large companies.
A duopoly to shake up
Finally, the question is no longer to know when but rather to know what. Has Free planned a Freebox Pro for its fixed offer? Will mobile offers be available from the start? Iliad has set itself the mission, within the framework of the Odyssey 2024 plan presented in 2019, to become a new benchmark national operator capable of supporting the digital transformation of French companies, in order to strengthen their competitiveness.
The B2B telecoms market is currently being crushed by Orange, and the Competition Authority has often criticized this situation. It is Orange Business Services, a subsidiary of Orange, which has a market share of around 70%. SFR is 20%, the rest is shared by specialized alternative operators. It’s a huge market that would cost 10.6 billion euros in 2017.