Until then tested in Amazon Go stores, the Amazon One biometric payment system is entering its first phase of deployment in a food distribution store. Paying with the palm of your hand is now possible.
To read or hear it, it might sound totally futuristic. And yet, Amazon’s biometric payment device is indeed reaching the general public. Amazon One, named after it, is a system that allows you to pay for purchases with the palm of your hand. Here, you no longer need to take out your bank card or smartphone to pay a bill.
So far, the Seattle firm has been testing its system in Amazon Go stores, only in its hometown. Seven months after this trial phase, the American group seems visibly ready to deploy it on a larger scale, but also and above all to make it available to “third companies”.
A deep analysis
The first candidate to take advantage of this technology is called Whole Foods Market, an organic food distribution company acquired by Amazon in June 2017. One of its Seattle-based brands now supports Amazon One, soon to be joined by seven others. brand stores still located in the area.
To take advantage of this, customers must first scan and register the palm of their hand at any Whole Foods Market that allows it. Amazon’s technology then analyzes every detail of your palm (line, grooves, venous paths) and creates a biometric identity for you that is associated with your credit card – and even your Amazon Prime account, if you wish.
Who is protecting their biometric data?
The hands having characteristics unique to each individual, it will then be possible for you to pay for your shopping in a secure manner. But one tireless question inevitably returns to the table: that of data. In addition to potentially being in possession of your address, identity or email address, Amazon has your biometric data here.
At the time questioned by Recode, the company claimed, however, that it would not retrieve any data, since Amazon One does not require you to create an Amazon account first. On the other hand, customers who would like to associate their Amazon Prime account with the palm of their hand would necessarily see their data linked to their scanned biometric identity.
As recalled The Verge, Amazon stores this type of data directly on the cloud, which is not immune to leaks, vulnerabilities or computer attacks. It’s up to everyone to be aware of it.