Tuesday, April 13

electric cars in the crosshairs

According to four sources cited by the very serious news agency Reuters, Huawei is preparing to launch the first electric vehicles under its own brand. Talks with Chinese industrialists are said to be underway.

Huawei headquarters in Beijing

Huawei headquarters in Beijing // Gamesdone: Frandroid

Is Huawei preparing to disrupt its business strategy? The question legitimately arises in the light of a Reuters article citing four sources close to the matter. The Chinese giant intends to launch into the grain bath of electric cars with several models marketed under its own brand.

Talks have reportedly been entered into with state-owned Changan Automobile and manufacturer BluePark New Energy Technology, a subsidiary of BAIC Group, the country’s fifth largest automaker. The idea: to use their factories to manufacture trendy vehicles that will target the mass market, we can read.

A first car from 2021? Caution…

According to the sources, the firm of the Middle Empire could market a first model as early as this year, even if these forecasts seem extremely optimistic for a company, as important as it is, having no experience in the matter. As such, a representative of Huawei denied the rumors.

The Huawei flagship store in Shenzhen

The Huawei flagship store in Shenzhen // Gamesdone: Frandroid

« Huawei is not an automobile manufacturer. However, thanks to ICT (Information and Communication Technologies), we aim to be a supplier of digital components dedicated to the car, allowing OEMs (Original Equipment Manufacturer) to build best vehicles“, did he declare.

The spokesperson therefore qualifies the noise in the corridors, but does not deny the fact that Huawei intends to invest more in the automobile. Recall that the company has been developing dedicated technologies for electric cars for several years, such as embedded software, sensors and communication equipment, recalls Reuters.

Richard Yu at the wand

The sources relayed by the press agency are nonetheless categorical in their advanced remarks: Huawei has already started to design its own vehicles in-house. The project would even be piloted by Richard Yu in person, the boss of the general public branch of the Chinese group. This shows the importance of this potential change of direction.

Huawei would then seek to explore other horizons in an attempt to extricate itself from a delicate commercial – and probably financial – situation, which has now been greatly affected by the effective American sanctions for almost two years. Its Honor brand has since been sold to a consortium of companies, amid rumors that its P and Mate ranges could also be sold.

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