Tuesday, March 2

Do you find the price of graphics cards too high? It could get worse

According to a Chinese specialist site, the prices of GDDR6 and GDDR6X video memory could increase significantly in February … bad news for those who expected a gradual drop in prices, especially on the latest generation of AMD graphics cards and Nvidia.

Here the AMD Radeon RX6800 XT, equipped with GDDR6 video memory and whose availability already leaves much to be desired ...

Here the AMD Radeon RX6800 XT, equipped with GDDR6 video memory and whose availability already leaves much to be desired… // Gamesdone: Arnaud Gelineau – Frandroid

Are we heading towards another price hike in a GPU market already in the throes of a real price hike? Unfortunately, this is possible. If we believe the Chinese site MyDrivers, GDDR6 and GDDR6X video memory, widely used by new graphics cards from Nvidia and AMD, could become significantly more expensive after the Chinese New Year (on February 12). A rise in the price of VRAM which could also concern GDDR5 memory, and therefore extend as a bonus to older models, such as the GeForce GTX 1660 and Radeon RX 580, for example.

The laptop market is also affected …

The news comes as the prices of the new GeForce RTX 3000 from Nvidia and the Radeon RX 6000 from AMD have greatly exceeded the prices recommended by the two US giants when they announced their new generation of GPUs. A delicate situation to which the consumer ends up, and it is a pity, to be accustomed to since it occurs practically with each launch of new graphics cards. This year, this price surge is however reinforced by the Covid-19 pandemic and the logistical problems it implies, but also by the underestimation of demand. Enough to subject buyers to the implacable law of supply (starving) and demand (gargantuan).

According to MyDrivers, the exact magnitude of this possible new price hike linked to the shortage of video memory is still difficult to estimate, but it would hit the latest desktop graphics cards… and their laptop variants. Initially, the thing should especially impact Nvidia which recently launched the mobile versions of its RTX 3000. Ultimately, AMD should also be affected since the brand indicated during its conference at CES that it is also in the process of working on new Radeons for laptops.

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