Tuesday, April 13

an electric SUV too expensive compared to the competition

Presented in November 2019, the Lexus UX 300e electric SUV will finally be marketed in Europe. The opportunity for the luxury brand to unveil its finishes and prices. For a mixed result compared to the existing competition.

At the time of unveiling the very first electric vehicle in its history at the Canton (Guangzhou) International Motor Show in November 2019, Lexus had not created the sensation of the year.

The Japanese manufacturer, however, had certain ambitions, like any manufacturer wishing to grab a piece of this juicy cake whose value tends to grow over the months. But we had to admit that his Lexus UX 300e was already lagging behind the competition.

Marketing phase

But whatever ! The automobile will enter a new phase of its development through European marketing scheduled for the second half of 2020, before landing more widely in the course of 2021.

The new press release published by the brand provides an overview of the different finishes, supplemented by a price list highlighted by the specialized site Clean Automobile. Let’s start with the main characteristics of its technical sheet: power of 150 kW (204 hp) for a torque of 300 Nm, from 0 to 100 km / h in 7.5 seconds, maximum speed of 160 km / h.

Very limited autonomy

As for the battery, count on a 54 kWh pack for a range of between 305 and 315 kilometers according to the WLTP certification cycle. The Lexus UX 300e is DC fast charging compatible and can recover up to 80% energy in 50 minutes from a 50 kWh outlet. Its trunk also offers 367 liters of storage space, while the vehicle’s wheelbase reaches 2640 mm.

Finishes Pack and Luxe (entry and mid-range) offer 17-inch wheels, compared to 18 inches on the Executive version. The latter also has heated rear seats (like the Luxury), ultra-compact units with three projectors and an adaptive AHS high beam system. The Luxe version has, for its part, the right to leather upholstery and intelligent parking radar.

Still a long way to go

Compatible with Android Auto and Apple CarPlay, the electric SUV is based on the new GA-C platform and will be built at the Kyushu plant in Japan. The Pack finish starts at 49,990 euros, against 54,990 euros and 61,990 euros for the Luxury and Executive models. Expensive prices in view of all the above-mentioned characteristics, which is more when these are put in perspective with the current competition.

Its radius of action – one of the most scrutinized elements during a purchase – of 315 kilometers is, for example, no match for the 430 kilometers of a Tesla Model 3 sold at the same price, but which is is certainly positioned on another segment. The Model Y SUV offers a range of 505 kilometers, for “only” 10,000 euros more.

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