Facebook doesn’t like iOS 14.5 and its blocking user tracking feature. But Apple doesn’t care. As part of a podcast hosted by the New York Times, Tim Cook was vocal about this novelty, as well as the fighting against Mark Zuckerberg’s group and the dispute with Epic Games.
Apple, rectifier of wrongs and slayer of injustice. In its crusade for privacy, but above all on devices of its own, the Cupertino company is preparing to inflict an uppercut on the business model of Facebook, very largely based on the tracking of users for the purposes of advertising targeting. With iOS 14.5, expected in the coming weeks, Apple will indeed introduce its ATT (“App Tracking Transparency”). This feature will allow hundreds of millions of iPhone and iPad users to allow or deny, with one click, the tracking of an app like Facebook on other apps and websites.
A novelty against which Facebook is fiercely opposed, assuring that it would have dramatic repercussions on small businesses that rely on personalized advertising (possible thanks to the monitoring from site to site) to remain profitable, especially in a delicate context at the time of the Covid. Nearby New York Times, Tim Cook did not however weaken, judging ” frail »The defense of Facebook and recalling that the social network will not be the only one affected by the ATT.
Apple wants you to end tracking with one click
« What [App Tracking Transparency] attempts to impact, these are the companies that take advantage of the possibility of following you through the applications of other companies and therefore to establish a complete profile of what you think and what you do, by monitoring you through the web 24 hours a day, 7 days a week ”, explained the boss of Apple.
« Users will see a simple pop-up that prompts them to answer the following question: are they okay to be followed or not? If they agree, things [continuent normalement]. If they are not, tracking is disabled “, He summarized before attacking half-word Facebook, which he considers incapable of remaining reasonable in the tracking of its users, and to call for a regulation in the matter.
« A few years ago, I thought companies were going to self-regulate and improve. I do not believe it anymore. And I’m generally not a proponent of regulation, but I think it is necessary », a indicated Tim Cook at the microphone Kara Swisher.
Tim Cook se dit « confident »That justice will decide in favor of Apple on the Epic Games file
The boss of Apple also spoke about the legal battle against Epic Games, which had chosen to break the rules of the App Store by offering players on Fortnite to bypass the platform’s payment system. He said to himself ” confident “To win a case against Epic Games in court and accuses Tim Sweeney’s group of having resorted to” fraudulent maneuver ».
« This is to follow the rules and guidelines of the App Store. They did it for years and then decided, obviously, they didn’t want to follow the rules anymore and pushed something through our review process. [avant de le modifier] on the server side. So it was a kind of fraudulent maneuver “, Notes Tim Cook, adding that Apple is” confident in his file ».
Tim Cook has finally, and not surprisingly, recalled being always opposed to the installation on the iPhone or the iPad of applications not coming from the App Store. A point on which Epic bases part of its own file to convince the judges of the lack of freedom induced by the software ecosystem of the firm. On the question, the boss of the Apple brand is firm: allowing the installation of applications outside the App Store would amount to ” break confidentiality and security Advocated by the iPhone. Tim Cook has every reason to remain adamant on this point: Apple derives a significant portion of its income from commissions collected on each application sold on the App Store.